Is your data helping or hindering your ability to run your business?

We help organizations improve their strategic planning, communication and decision-making by enabling them to better engage with their data through the use of intuitive, interactive visualizations and leading edge technology solutions.

Our Specialties


Data Visualization

If a picture is worth a thousand words, interacting with your data is worth a million.  Our core competence is data visualization – enabling our customers to make faster and better decisions through dramatically improving their ability to engage with and understand their data. We succeed in integrating sophisticated technology with the psychology behind how people absorb information.


Virtual and Augmented Reality (VR/AR)

Looking to wow your clients and/or increase your efficiency through interactive 3D engagements? Our VR/AR development experience, with platforms including Microsoft HoloLens, will turn your possibilities into reality. See how things would really work, from new engineering infrastructure to a new interactive marketing strategy. Bring innovation, efficiency and creativity to your company and clients before your competition does.


Geospatial Systems

Geospatial data is everywhere. From large scale infrastructure projects, to oil and gas, mining and forestry, to deciding the best location to open a new restaurant or just find a good restaurant, understanding geospatial context has become integral to your success.  We have a passion for making geospatial information more accessible, interactive and useful with years of experience building spatial data systems.

Our Core Technologies


Virtual and Augmented Reality

VR/AR technologies, such as Microsoft HoloLens, provide 3D experiences that redefine how you and your customers engage with the world.  From ensuring the safety and ergonomics of new infrastructure designs, to comparing as-built against plan to reduce rework and ensure new module compatibility, to enabling collaboration around 3D designs, to revolutionary and impactful marketing campaigns, we will work with you and show you how to generate a huge return on your technology investment.



GeoViz is both a stand-alone solution and our platform for building customized geospatial data solutions. With GeoViz, all your data – regardless of format or storage location – is at your fingertips, in a touch interface that anyone can use. Optimized for group collaboration, both within and between organizations, local or remote, see your data, your way, designed specifically for your needs.

Our Process


Agile Development

At the heart of agile software development is customer engagement; we will work with you to identify your challenges, needs and opportunities. Together we’ll discover and craft the best solution for your company.



Our team has a breadth of experience in many technologies including :

  • Web application development technologies and frameworks like Ruby, golang, Java, Python, C#, Rails, Spring, Hibernate, Django, Flask, .NET, NodeJS
  • Unity Mobile application development for  Android, iOS, and Windows Mobile
  • Machine LearningBig Data analytics and Data Visualization using tools like D3 or Plotly
  • Developing desktop applications for Windows and macOS platforms including GIS applications, incorporating Esri ArcGIS, Mapbox and open source solutions like GeoServer, MapServer, Leaflet and OpenLayer.

Our Story

VizworX is a full service custom solutions developer. From analyzing your requirements, to design, to project management, to building your solution, we can handle every aspect of a project from start to finish.

VizworX originated in research labs at the University of Calgary and was founded to promote and facilitate technology commercialization. Today, VizworX  maintains strong ties to those labs, continuing its commitment to cutting-edge data visualization technologies. Our higher education connection provides a constant source of new technology capabilities and highly trained personnel.

Our Leadership

The VizworX leadership team has many years’ experience in the commercialization of software and systems technologies and is supported by a young, vibrant team of designers, developers and system architects.

Jeff LaFrenz

Jeff LaFrenz,
President and CEO

Jeff is a serial entrepreneur with over 25 years’ experience in technology commercialization. He is a multi-disciplinary, multi-industry professional with extensive management, marketing and technical experience. He thrives on pulling together complex technical and business requirements, contextualizing them in local and global environments and building teams to implement strategies.

Nav Shergill,

Nav has over 25 years’ experience in senior finance and operational accounting positions, auditing and financial management. His past experience spans profit, not-for-profit, government and educational institutions, including: Calbridge Homes, Calgary Homeless Foundation, the Canadian Cancer Society, Certified Management Accountants of Alberta, The Calgary Catholic School Board and the University of Calgary.

Frank Maurer,

Dr. Frank Maurer has been conducting software research and development for more than three decades. Besides being an expert on Agile user experience design, his background covers a broad spectrum of technologies including web, cloud, analytics, and visualization. He has worked with large companies such as IBM, TransCanada Pipelines and Nortel, as well as S.M.E.s such as CanOils, C4i Consultants and Ivrnet.

Sterling Eddy,
Board Chair

Sterling is our expert in corporate governance, with over four decades of experience in business management for large and small corporations.  Sterling is President and CEO of LeadWell Futures Inc., a strategy, governance and leadership consultancy; past interim Chair of Carbon Management Canada; past President and CEO of the Certified Management Accountants of Alberta; and past CEO of the Distress Centre Calgary.

John Lowe,
Board Advisor

John is an engineer, inventor and entrepreneur with over 30 years’ experience in marketing and business development. In 1984, he founded The Advisory Group, Alberta’s largest independent market research company, and led their technology practice. In 1997, he became a V.P. for Telus’ marketing services company and in 2002 founded Poynt, a mobile local search company. In 2008, Poynt was listed on the TSX Venture Exchange and had over 20 million users in Canada, U.S., U.K., Germany, France, Italy, Spain, Australia and India.

Our Customers / Partners

Husky Energy Limited

Schedule Your Free Consultation

Do you want to better engage with your data and enable your business to run better? Let us know about your challenges and we’ll work with you to create a solution.

Your Name (required)

Your Email (required)


Your Message


VizworX is currently looking for qualified employees to join our team! Feel free to send your resume to careers[AT]